DDB Athens

General manager of the Creative Agency and member of the board of Olympic DDB Holding. Responsible for the creative product, financial results, legal and regulatory issues, and talent management (60 people).

Led the overall turnaround of DDB Athens in terms of business and reputation. Achieved the highest net revenue ever for the agency in 2003.

Led the teams that won new accounts: TOYOTA, LEXUS, TELLAS Telecoms, CAMPARI,
OUZO 12, BRISTOL MAYERS, DELTA Dairy and others.

WORKS at DDB ATHENS

TELLAS Brand
The launch of the first alternative carrier following the telecommunications’ deregulation. The Brand that was designed from scratch used a disruptive concept with the highest liking and motivation results.
   

TELLAS Products
The disruptive concept of the ‘ant’ was easy to personify and perpetually alter the protagonist ant-character for promotional campaigns of high frequency and media pressure.
   

TOYOTA Corolla
A 360 campaign aiming to elevate the dynamic character of the Brand by promoting driving pleasure with a concept produced once and used in sequel for an extended period.
   

TOYOTA Yaris
A concept dramatized to portray an established Brand attribute, ‘intelligently build’ put to life with humour decisively assisting towards market leadership.
   

CAMPARI
A campaign for the use of the product with a mixer, resulting in a taste dramatizing the meeting of the ingredients in a tone consistent with the Brand’s voice, achieved at low production cost.
   

OUZO 12
A disruptive campaign for the relaunch of this mega-Brand portraying it in real life mode avoiding the category clice of tradition by conveying the authenticity of the moments used.
   

DEPON ANALGESICS
A series of campaigns aiming to support the efficacy of the Brand through its quick action and relief, a solid platform for its market leadership position.
   

DELTA DAIRY
A campaign to launch a special variant of the popular Brand using users testimonials to attract them to the use of milk when adults.