DDB Bucharest

Head of country, responsible for the financial performance, local statutory and US acts compliance and talent management (35 people).

Fully restructured the agency and regained client confidence. Succeeded in establishing
financial stability, turning operational loss into operational profit.

Won new accounts such as VW, LACTALIS, ARISTON, MOL, LIPTON-ICE, UNILEVER, KRONOSPAN, and retained PROVIDENT FINANCIAL. Offered cross-channel work including digital services.

WORKS at DDB BUCHAREST

UNILEVER
A pre-Christmas range promotion campaign created and produced with a highly appealing concept and an offering resonating to all members of families.
   

ARISTON
The relaunch of a well-known Brand capitalizing on the reliability and durability of its products and amplifying familiarity and relevance to local audiences.
   

PRESIDENT
The relaunch of a popular cheese variant capitalizing on its superior taste with a concept that reverses a popular belief.
   

MOL
A Brand campaign designed to differentiate this challenger Brand via its personality within a cluttered and price driven market.
   

Lipton ICE
A campaign created for viral online use only aiming to appeal to young audiences using a disruptive concept for a beverage Brand.
 

VW
A campaign to support official dealer servicing using an aggressive creative strategy but elegantly presenting the cost of not using the dealer services without alienating viewers.
   

McDONALD’S
A component of the continuous affordability strategy of the Brand which was directly linked with the transactions at restaurant level, monitored and adjusted daily.
   

SOS Copilor
A pro-bono campaign for SOS Copilor, an NGO with the mission to support children, aiming to public donations created and produced in-house by the Team.