OGILVY

Managed and grew a roster of mostly International Brands.
Managed a multi-discipline group at the time combining innovative TV formats and
one-to-one programs with initiatives such as the first informational TV program in the country for FORD.

Led the teams that created award-winning work for KRAFT-JACOBS, FORD, UNILEVER, SHELL, YAMAHA, SATO, BULGARI, STIMOROL and others.

WORKS at Ogilvy

Maxwell frappe – Kraft Jacobs
An iconic TV campaign that launched the refreshment role of the Brand with ice-coffee, disruptive for its tone, using first the rewriting of the lyrics of a famous song.
 

Gioconda Pavlides – Kraft Jacobs
A series of campaigns for the confectionary Brand amplifying the concept of indulgence through a smart copy delivered by a supermodel with obvious antithesis to stereotypes.
   

Pavlides almonds – Kraft Jacobs
A campaign promoting the role of this reference Brand in life with a cinematographic concept that invites to its culinary properties and support.
   

Milka Lila Pause
A campaign for the Milka count-line created and produced according to the Master-Brand guidelines relevant to the variant’s consumption incidence and manner.